Hygiene Campaign
Persil Gel resumed their continuous innovation, by launching Persil Hygiene on both Gel & Powder formats. Persil reacted promptly to meet consumer needs during the Covid 19 Pandemic, by launching High Performance Hygiene Range in which it kills 99.9% of Viruses & Bacteria, along with superior stain removal.
Persil developed a 360 campaign with a clear communication message that with Persil Hygiene “More than clean, Hygienically clean”. With the main objective that Persil Hygiene is there to protect YOU & you FAMILY & there to ensure that his phase is stress free & enjoyable.
- We had a strong TV & Digital presence with our copy
- We choose a relevant moment in which consumers feel stressed at because of Covid19, which is during public transportation, we did a full activation and branding to Egypt Public Buses
- We supported that on Digital by starting #SpotPersil Activation, for people to take a picture if they saw the bus and tag Persil to win a full Hygiene Kit, and also used the power of influencers to educate our consumers & increase their awareness