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Hygiene Campaign

Persil Gel resumed their continuous innovation, by launching Persil Hygiene on both Gel & Powder formats. Persil reacted promptly to meet consumer needs during the Covid 19 Pandemic, by launching High Performance Hygiene Range in which it kills 99.9% of Viruses & Bacteria, along with superior stain removal. 

Persil developed a 360 campaign with a clear communication message that with Persil Hygiene “More than clean, Hygienically clean”.  With the main objective that Persil Hygiene is there to protect YOU & you FAMILY & there to ensure that his phase is stress free & enjoyable.

  • We had a strong TV & Digital presence with our copy

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  • We choose a relevant moment in which consumers feel stressed at because of Covid19, which is during public transportation, we did a full activation and branding to Egypt Public Buses

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  • We supported that on Digital by starting #SpotPersil Activation, for people to take a picture if they saw the bus and tag Persil to win a full Hygiene Kit, and also used the power of influencers to educate our consumers & increase their awareness